the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. DON’T SETTLE.
Steve Jobs
An experienced Client, Account & Project Manager. Seasoned Digital Marketer with a profound commitment to helping the employers, brands & clients I work for thrive. Developing, managing and executing multi-scaled marketing & media communications, digital & brand projects and processes for national & global brands. Nearly a decade of exciting experiences.
My passions and values are:
to never stop, however hard it may get
to innovate the way I work every day
never stop learning from the great minds around me
Making the world I work in a better place, having fun in the process.
alex’s career so far…
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HALO (2021-2023)
Over the last 2 years, I’ve partnered with and helped to grow brands that want to be heard above the noise in a deafening world. With leaders who want to define and redefine their businesses, answering strategic, commercial, digital & media questions with efficiency, insight and creativity.
SCROLL DOWN… -
Stuff advertising (2017 - 2020)
At just 23, I was given a fantastic, exciting and daunting opportunity to lead the digital department at a leading independent agency. I managed everything digital, media and campaigns for Stuff. Creating, crafting and implementing strategies for rebrand, national and local campaigns of all shapes & sizes.
SCROLL DOWN A BIT FURTHER…
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prysm - events/exhibitions (2016-17)
Starting as a budding graduate and digital enthusiast straight out of university, I started as a digital marketing executive across all exhibitions as well as enhancing the Prysm brand awareness. Securing a promotion to Digital Manager, running campaigns & digital lead generation for the sales teams.
AND THEN SCROLL A LITTLE BIT MORE..,
halo |❤︎|
halo |❤︎|
CLIENT PARTNER (& DIGITAL LEAD)
JANUARY 2021 - PRESENT
Paul Bailey, Brand Strategy Director
“Alex is one of the best Client Partners I have had the pleasure to work with. He's on top of his client work, and manages them with a seemingly easy-going manner (although I know full well how much work goes on behind the scenes with him).
On top of handling his clients needs and demands extremely well, he is also expert at developing new opportunities with clients. By building close relationships with them, he puts himself in the position to be a voice of reason, and I've seen him pick up many jobs with clients by becoming their right hand man.
Added to this, Alex has a real, in-depth digital expertise. His knowledge of the digital ecosystem is excellent and he has applied this knowledge to both our clients and also shared it openly with the rest of the team here at Halo.
All in all, Alex is a fantastic guy to have around a studio, and is a brilliant partner for both clients but also the studio team. I would whole-heartedly recommend working with Alex if you get the opportunity.”
halo clients managed
SKILLS USED & APPLIED
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Digital lead & client partner for Live Nation Global (Ticketmaster), managing festival websites including Download Germany, Academy Music Group website(s) & ticket on-sale management. As well as studio & creative management for music streaming platform, Deezer.
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With extensive knowledge and experience working within digital marketing agency side for clients, I’ve been able to strategies, craft & implement a process which allows Halo to upsell a range of digital services. Allowing the business to work alongside media agencies as well as digital partners to grow revenue stream and hit targets.
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My sole purpose as a Client Partner at Halo (& in all professions), is to build up a strong rapport and positive relationship with all stakeholders. Whether that is my clients, suppliers, partners or colleagues.
Get to know each person, build trust and be kind to everyone as you’re all on (or could soon be) the same team. Sharing and enhancing collective business objectives,
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With multi-medium campaigns being provided for clients of various scales and budgets, I work across numerous internal agency departments, strategy, digital and creative/brand to deliver these. Predominantly building, managing & connecting relationships with various media agencies & digital partners to ensure successful campaign results.
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Brand creation, consistency and selling. I operate projects for clients which reveal their DNA, define their values, find their ‘why’ and give them core messages, narratives & principles to champion.
I work for and with Halo’s strategy team to help clients make sense of their brands and how they can sell them across relevant touchpoints.
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Utilising relationships with both new or existing clients as well as inbound and outbound leads to understand where clients or prospects are with their brand. What are the challenges, problems or objectives, how can I use my experience as well as the talents of the wider team to help them excel and grow in their markets. All of which is used to hit quarterly and annual targets.
Hannah Williams, Client Partnerships Director at Halo
“Alex is a total joy to work with. He's as passionate as he is knowledgeable. He's super organised, committed and engaging. Experienced in brand, campaign and digital and brings a wealth of knowledge in how brands can achieve beautiful, robust and performative digital ecosystems.
Whilst working together across Live Nation, Turtle Bay and Arctic Coffee to name a few, Alex delivered a number of high-profile website projects and brand campaigns (B2C, B2B & DTC) including print, OOH, social, ECRM, SEO & PPC.
I'd highly recommend Alex to any future employer who needs someone who gets stuck in from strategy to delivery and solves challenges creatively and collaboratively.”
stuff.
stuff.
DIGITAL ACCOUNT MANAGER
JULY 2017 - DECEMBER 2020
SKILLS gained & USED…
MEDIA AGENCY & CAMPAIGN MANAGEMENT
new business & pipeline development
CLIENT & DIGITAL
ACCOUNT MANAGEMENT
website & crm management
paid advertising campaigns
social media growth
& management
digital marketing strategy & planning
rebrand & launch campaigns
Sarah Rice, Director & Founder of Rice PR (Stuff’s Previous PR Partner)
“I've known and worked with Alex on national and local integrated campaigns for more than three years and every time it is a joy.
Alongside impressive technical capability, he is dedicated, optimistic and puts learning and development at the heart of his approach. A true growth mindset personality who delivers high-impact outputs and outcomes in the process. Highly recommended.”
prysm group |
prysm group |
DIGITAL MARKETING EXEC > MANAGER
JULY 2016 - JULY 2017
LinkedIn & sales navigator
Exhibition space sales was the predominate revenue stream for the organisation along with sponsorships. As the Digital Marketing Manager, one of my key responsibilities was to ensure sales teams were posting relevant show content for exhibitors and using sales navigator effectively to generate enquiries and build a pipleine.
lead generation
Leas generation was separated into exhibitors and sponsors. Using the likes of Salesforce and Sales Navigator to canvas prospects with my team on behalf of and alongside the sales team. This would then build a pipeline which would be supported with content marketing, outbound communications and face-to-face visits.
social media management
Above-the-line event awareness content in-line with sponsorship and exhibitor contract agreements. As well as build-up, on-the-day and post-show content to build followers and engagement for the brand of the show.
events management
Working with the operations team to manage delegate sales, traffic generation, email marketing campaigns and then ticketing on the day with content to support. Then running organic social media on the day, interviewing various stakeholders for show/company content for highlights and future event promotions.
department & team lead
Starting with the organisation straight out of university, I wanted to hit the ground running on their digital ecosystem. I completed my DMI qualification and audited all shows & company touchpoints. Implementing digital marketing strategies and rollout. Gaining a promotion to manager and then managing a team of 2/3 people to support these plans.
number 1 trending on Twitter
The Marketing Show at the ExCel London was an industry-leading show and as part of the show, I worked with all exhibitors, delegated and sponsors to push our hashtag #B2BUK & #MarketingExpo, getting us trending No1 on Twitter across both days.
Harriet Farren, Graphic Designer & Animator with Alex at Prysm
“Alex is a passionate and meticulous digital wizard, whom I had the pleasure to work with over a few years. He was brilliant as a team leader, creating a supportive and playful environment for those around him to develop their skills, deliver results against the odds and have a good time while they were doing it!
Incredible energy and a great relationship with clients, Alex always seeks to learn new processes and find exciting new tech to conquer, I would love to work with Alex-the-digital-wizard again!”
What else?
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HOMEPAGE
Head back to the homepage to read about my experience, professional life and portfolio summarised…
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anca consultancy
I’ve been working with freelance clients, SME’s and brands of all sizes since university. Helping them strategise, shape and market their business.
