digital.
marketing. consultancy.
YOUR BRANDS’ EXTERNAL SPECIALIST.
ANCA CONSULTANCY CONNECTS A NETWORK OF SPECIALISTS, BECOMING AN extension to, or creation of your business’ marketing team.
my
Services
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Proud to be a First Class Honours Marketing graduate with over 8 years+ of agency-side experience. I’ve worked on marketing businesses of all sizes, from start-ups and SMEs to multinational organisations. Numerous industries and D2C, B2C & B2B offerings. Marketing is vast in today’s age. Encompassing research, strategy, communication, advertising digital and more. All of which I can support, to make simple and profitable for your business.
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Digital marketing services are an invaluable resource for businesses seeking to navigate the ever-evolving landscape of online marketing, advertising and promotion. By leveraging my consultative expertise and multi-industry knowledge, I will collaborate closely with your business to develop effective strategies, identify target audiences, create/optimise campaigns, and measure results.
I like to attain a deep understanding of your brand identities, enabling customised solution delivery that drives brand awareness, increases online visibility, and generate meaningful engagement with your target audiences. I’ll look to help you/your team gain a competitive edge, enhance your online presence, and achieve long-term success in the digital realm.
See more about my platform and industry experience below.
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My consultative UX and web services, coupled with a choice of CMS offerings, can provide your business with a holistic approach to creating engaging and user-friendly digital experiences. These services focus on:
Understanding the target audience
Conduct user research, create user personas and define business objectives
Their needs and their behaviour to design intuitive and visually appealing interfaces.
By taking a consultative approach, I’d collaborate closely with the business to gather insights, enabling them to develop tailored solutions that meet the specific requirements of the project.
Additionally, the CMS selection can be outlined initially though final decisions come from UX findings and business structures. However, the right content management system can empower you to easily update and maintain your website without extensive technical knowledge.
All ensure that you’ve got robust digital foundations for years to come, and can deliver seamless and impactful digital experiences, enhancing user satisfaction and driving conversions as well as business growth.
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My digital marketing campaigns and ecosystem services encompass a range of strategies and solutions designed to maximise the effectiveness and impact of your brand's online presence.
These services involve the development and execution of targeted campaigns across various digital channels, including search engines, social media platforms, email marketing, and display advertising.
The goal is to create a cohesive and integrated ecosystem that leverages multiple touchpoints to engage and convert the target audience. Providing end-to-end support, from campaign planning and content/creative creation to implementation and performance tracking.
Moreover, these services focus on building a strong digital ecosystem that includes elements such as website optimisation, lead generation strategies, conversion rate optimisation, and customer relationship management.
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By using a talented brand and creative network of freelancers proves an effective strategy for my business to create exceptional brand and campaign experiences.
My network brings a fresh perspective and expertise in various creative disciplines, such as graphic (& sometimes website) design, copywriting, video production, and branding strategy.
I collaborate closely with them and my clients to understand their brand values, target audience, and campaign objectives.
They help my clients develop:
Cohesive brand identities, including logo design, colour schemes
Visual guidelines, to ensure consistency across different touchpoints.
Branded templates, campaign and website assets
This approach gives you a diverse pool of creative professionals, tailoring our approach to each project, and ultimately delivering remarkable brand and campaign experiences that leave a lasting impact on your audience.
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With a Prince2 certification and from working in project/account for years, I’ve learnt how crucial the role of project and process management services are for business’ in ensuring the successful execution of complex projects within organisations.
My services vary and can involve:
Initiation, strategic planning, execution, monitoring, and closure
Coordination, and implementation of projects to achieve specific goals and objectives.
Allocate resources, and manage risks and issues that may arise during the project lifecycle.
Ensuring that projects are delivered on time, within budget, and according to quality standards.
Additionally, my process management services focus on optimising and streamlining organisational processes to improve efficiency and productivity. This can involve analysing existing workflows, identifying bottlenecks, and implementing strategies to enhance process effectiveness.
HEAD OF MARKETING & DIGITAL FOR
platform experience
my approach.
strategy.
Whether a B2C, B2B or D2C business, strategic thinking needs to be applied to all of your business and marketing activities. In today's fiercely competitive market, having well-crafted and effective strategies is the key to standing out from the crowd, connecting with your target audience, and driving sustainable business growth.
I specialise in developing tailored strategies that align with your business plan, budgets, goals and objectives.
By leveraging our combined expertise, being aware and ahead of industry trends, together we can create comprehensive plans that encompass market research, brand positioning, customer segmentation, messaging, and channel optimisation.
With a strategic approach, I can empower your business to navigate the dynamic marketing landscape with confidence, ensuring that every brand or marketing initiative yields maximum impact and delivers measurable results.
tactics & actions.
In the dynamic world of marketing, tactics and actions play a crucial role in achieving business objectives and connecting with target audiences set from business plans & strategies. Effective marketing tactics involve a strategic blend of activities designed to create awareness, generate interest, and drive conversions, as well as generate advocacy/loyalty with customers.
These are all unique to your business and most importantly, budgets but I am able to support with or project manage:
DIGITAL | Paid campaigns & ads (PPC, Google, display, social), CRM & email marketing, social media & content marketing
MEDIA | Print, broadcast, outdoor/OOH and digital, as above
EXPERIENTIAL & EVENTS | Brand activation, exhibition materials/promotion, event marketing
Aligning the traditional marketing mix and 4Ps is key, that being your product (or service), price, place and promotion, however, also considering also modern marketing management in people, processes, programs and performance.
control & analyse.
Control and analysis are vital components for measuring the effectiveness and efficiency of your marketing efforts, as well as gaining insights to make informed decisions. Control involves setting measurable objectives and benchmarks to evaluate the performance of marketing campaigns and initiatives. It encompasses tracking key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition costs, and return on investment (ROI). By closely monitoring these metrics, we can assess the success of strategies, identify areas for improvement, and make data-driven adjustments to optimise future campaigns.
Including the analysis of the data collected during the control phase to gain actionable insights. This analysis can be conducted through various techniques, including data mining, market research, customer segmentation, and competitor analysis. By examining trends, patterns, and consumer behaviour, I can understand target audiences better, identify market opportunities, and tailor marketing strategies accordingly. Moreover, marketing analysis helps in identifying successful channels, messages, and campaigns, allowing marketers to allocate resources more effectively.
Both control and analysis are crucial for evaluating the effectiveness of our marketing activities, measuring ROI, and continuously improving marketing strategies.
Paul Bailey, Brand Strategy Director, Halo
“Alex is one of the best Client Partners I have had the pleasure to work with. He's on top of his client work, and manages them with a seemingly easy-going manner (although I know full well how much work goes on behind the scenes with him).
On top of handling his clients needs and demands extremely well, he is also expert at developing new opportunities with clients. By building close relationships with them, he puts himself in the position to be a voice of reason, and I've seen him pick up many jobs with clients by becoming their right hand man.
Added to this, Alex has a real, in-depth digital expertise. His knowledge of the digital ecosystem is excellent and he has applied this knowledge to both our clients and also shared it openly with the rest of the team here at Halo.
All in all, Alex is a fantastic guy to have around a studio, and is a brilliant partner for both clients but also the studio team. I would whole-heartedly recommend working with Alex if you get the opportunity.”
more work, clients & industries coming soon |
more work, clients & industries coming soon |
It’s been all go since starting full-time consultancy work so please bare with me, more information about my client work, services and my industry experience coming soon…